Years ago, when you say Tupperware, people automatically understand you’re referring to plastic food containers, in the same way that saying Colgate means toothpaste, Shellane refers to LPG and Kodak to pictures.
But in recent years, with the advent of newer food container brands, Tupperware seems bound to totally lose its top-of-mind recall. Until last week when Fullerlife Direct Selling Philippines, Inc. announced it is changing its company name to Tupperware Brands Philippines and promised a stronger, more dynamic marketing thrust to sell not just Tupperware but six other brands– Colour Collection, Ivana, Playtex, Circus, and Hanes.
We will also be seeing a revival of the world-renowned Tupperware Party.
“It’s a tradition that Tupperware has long been known for. The new Tupperware Party will feature product demos, cooking lessons, exclusive deals and fun learning sessions, as we hope to train our dealers in a fun way, help them earn in a real way and provide lifestyle solutions to consumers in a purposeful way. This year, dealers can expect the most lucrative earning opportunities and incentives only from Tupperware Brands Philippines,” added Cherry McCaffrey, marketing director.
So now, if you’re almost as old as me, you can maybe expect more people to understand that when you say Tupperware, you definitely mean plastic – both in the figurative or literal sense.
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